In case you haven’t seen what is one of the most talked about commercials of the Super Bowl check it out…
I don’t want to evaluate the commercial or anything in it. I say let it speak for itself.
What I do want to discuss is the reaction.
I was quick to go to Twitter after the commercial was over (during which I sat and watched in stunned silence) to see what the reaction was. The immediate reaction was…incredible. Ag and non-ag folks alike were tweeting their appreciation to Ram Trucks for producing such a great commercial. I personally wanted to find out who’s idea it was to send them some cookies or something. I was really impressed, to say the least, that a brand had taken it upon themselves to produce a commercial supporting farmers in such a way.
Today, however, was a different story. While my twitter and facebook feeds were still full of people sharing the video and saying thanks to Ram, there was another group who was, for a lack of a better term, bashing the commercial, Ram, and the industry for supporting Paul Harvey, because he was considered an animal activist.
My question is, SO WHAT?
I admit, the ones who brought up the point of Harvey being an animal activist made a good point in we shouldn’t take things at face value. However, completely writing off the commercial because of the person they chose to use audio from (which, by the way, was taken from a speech to the National FFA Convention in 1978) is wrong. Completely wrong.
Farmers were represented in a positive light in one of the top commercials during one of the most (and reportedly THE most) watched event in U.S. history. If that isn’t a win for agriculture, I don’t know what is. In fact, I believe this advertising campaign could be a huge game changer for agriculture. The story has been picked up by every major news outlet in America, and even CNN’s Eatocracy blog had a great article on it. (You can find that here)
Squabbling amongst ourselves over the details does nothing to support agriculture. It only adds fuel to the fire for the “other side.” Regardless of if Harvey was an animal activist, the general public loved the commercial and it drew huge publicity to agriculture, in a positive manner for once. Our focus shouldn’t be on nitpicking the details, and trying to tear each other to pieces over it because one of us likes it and another doesn’t. Our focus should be on using this huge opportunity that has been created for us to get our message out to the public.
At the end of the day, if we only supported those who were 100% aligned with our individual beliefs, we would all be fighting this battle alone. This is a time to put aside the differences, and use the tremendous opportunity that has been placed at our feet.
I for one don’t want to look back after the next Super Bowl wishing we had another chance.